When it comes to dating and relationships, there has been a significant change in how people perceive what makes someone desirable and attractive. It’s not just about saying the right words anymore. Single Indians are taking it up a notch by redefining kindness in relationships. Bumble’s recent survey revealed that 54% of Indian respondents say they are redefining kindness by being more grateful and expressing gratitude while 51% say they are standing up for others as a way to show their kindness. 44% of Indian respondents say they are redefining kindness by practising seeing things through other people’s eyes and perspectives.
While being nice has to do with being polite or pleasant to others, kindness takes it a step further, describing someone who acts in the interest of others, respects vulnerability, empathy, and compassion.
What are the top defining qualities that Indians look for in a partner?
According to the app’s recent survey, an overwhelming majority (82%) of people are looking for honesty, emotional availability (75%), empathy and compassion (60%), giving compliments (52%) and generosity (51%).
Speaking on how kindness matters in relationships, Samarpita Samaddar, India Communications Director, Bumble shares, “At Bumble, our mission is to foster kind connections. Kindness goes beyond just being nice or material gestures and we are so happy to see daters in India are redefining kindness in relationships in so many ways! In fact, per our latest study, 32% of Indian respondents are looking for more than the bare minimum.”
Samaddar further adds, “We believe that leading with kindness results in more equitable and healthy relationships. So next time you’re on the app, make sure to put kindness first. You can also use Bumble’s Compliments feature to bring a smile to someone’s face—or just keep honesty, empathy, and equality in mind. We hope that you find the kind and meaningful connection you deserve!”
The app’s new campaign, titled Kindness is Sexy, featuring new content with actor Aditya Roy Kapoor, comes at a time when singles in India are more focused on kindness as a key element of their dating decisions.
